Holding Company Event Space

The Holding Co. Event Space in Los Angeles

When planning an event, a venue shouldn't be a yes-or-no checkbox on a to-do list. More than a simple roof over the heads of your guests, it sets the stage for the atmosphere you're attempting to create, and can entice donors to produce their wallets and attendees to enjoy themselves just as much as music or food selection. With all the variables at hand, however, finding the right fit can make even the most seasoned event organizer feel a little like Goldilocks -- this hall's too big, this kitchen is too small, these walls are too...purple. Here are five of the most important considerations to keep in mind when selecting your venue:

1.Location, location, location.

It's as true a saying for events as it is for real estate sales -- find the right spot and "they" will come. The Club Bar and Grill in Manhattan, for instance, is more than simply easily accessible -- it's located in the iconic Madison Square Garden atop Penn Station. No matter if your guests are traveling via train, bus, or light rail from the nearby New York airports, they'll be able to find and access your event space easily, minimizing lost attendees and late arrivals. Consider when and where your guests will be arriving from and pick a venue that makes it a simple journey. If it's difficult to bring a car along, the building is hard to find, or parking is scarce, your attendance numbers may suffer accordingly.

2. Take a walk in your guests' shoes.

There is generally a flow of movement at an event space, and if you're already aware of what tables the caterers will need or how many square feet the entertainment requires, you're well on your way to marking it out. Walk through -- either physically or mentally -- your potential venue space and consider the experience you're offering. Will there be a traffic jam at the buffet table? Are the bathrooms easy to locate? If an event space is too crowded or has an odd layout, the memories your guests will leave with won't be pleasant. Choose a venue that not only comfortably holds your guest list, but allows the attendees to mingle without jostling and dodging one another.

3. Shed some light on the situation.

All too often, a carefully planned event has gone awry when organizers fail to consider the outlets, cords, power capabilities and other utilities they need. Your event space should be able to provide you with information about available outlets, existing lighting structures, and even audio/visual capabilities. Explain your requirements to your potential venue and ensure there's not a mismatch between your expectations and their reality.

4. Research the entry points.

Some events require elaborate displays, large catering creations, or other unusually large items. Ask about loading docks, clearance heights, and the availability of drive-up unloading to make sure that all of your event materials can get inside without the need to dismantle them. If you plan on having a coat check, ticket taker, or ID verification stations, this would also be a good time to consider where they'd go.

5. Know the policy on refunds and culpability.

While events should go smoothly in an ideal world, the fact remains that sometimes unforeseen circumstances arise. If your headlining entertainment cancels at the last minute or a natural disaster wreaks havoc on your chosen site's town, knowing your options for backing out ahead of time will prove invaluable. A trustworthy venue will have these circumstances outlined in their contract, empowering you to make the tough decisions in an informed way if issues should prevent your event from proceeding as scheduled.

You know that your event is an important one, so choosing a venue that shares that belief will bring you that much closer to a memorable gala. Ask the tough questions, compare and contrast, and use these tips to weed out venues that don't suit your needs -- the success of your event might just depend on it

money in a maze Getting sponsorships for business events seemed quite easy few years back. Say, from venue spaces to media kits to teacups, money is to be invested, and seeking event sponsors might help organizations get free promotional products or “swags” such as calendars, pens, coffee mugs - sponsoring the event as well giving donors as chance to put up their logo on the goodies or even in the ballroom. But as the technology world surrounded the event industry, organizers started to go digital, gaining sponsorship via mobile platforms. Get smarter apps. Go sell sponsorships! Innovative mobile event app companies like Propeller Mobile, have developed powerful event engagement solutions- Event Engine, brings elevated engagement levels on the audience, measure it, but also provides organizers new revenue streams. Digital Era - Sponsor Demands Changed Marketers who work on new strategies, automated techniques and highly measurable campaigns are now more suspicious on the sponsorship benefits. Many are watchful on the sponsorship programs, though the event is a fall or pass; achieving measurable ROI for their investments is the main concern. Around 54% think measurable ROI from lead generation is the top priority in modern marketing. And these demands, put event organizers under pressure, scrutinize on the available opportunities, precisely - the digital solutions. Clearly, events started paying forward the efforts of those who executed on digital event sponsorship appropriately, creating tangible value for sponsors, thereby generating revenue from digital platforms for their events. The good news for events are, better measurable results to sponsors and switched events from cost center to a profit streaming arena with technology solutions. Going green or paperless technology is what you are pondering? Then it’s not any hard to meet compelling demands of event sponsorship, consider these strategies to gain better results with the technology investment plot in your mind. Any Device To Sell Anytime, Anywhere With the mobile revolution, most of the digital event sponsorship possibilities are focused around mobile apps. Though data shows around 85% of attendees depend on computers for planning and networking events during and after, however, mobile has become more disruptive for attendees than web. In fact, about 82% of users spend their time on mobile apps and just 18% with web browsers, indicating the dominance of mobile apps. That’s quite an effective engagement, as networking starts even before the conference begins! In order to make use of digital grounds for sponsorship, utilise the content-rich functionality of web portals, create sponsorship packages and focus on delivering ads in the right way. If attendee wishes to share sponsor collateral after the event, there is chance that the person uses computer than mobile. Don’t restrict digital possibilities when it comes to selling sponsorship, though mobile comes the lighter, faster and easier platform. Let’s see what you can sell here. Quality Leads: As attendees wander for precise solutions days before your event, it urges them to follow the sponsors and gets the material downloaded, hence turning it to quality leads. Sponsors go delighted when notified each time with an interest. This helps sponsors understand the prospects and happily pay them. Digital Distribution: Sponsors can distribute digital collateral and even on demand video for better engagement during or after the event. This environmental-friendly method drives sales of the event. Planning Event: Attendees gets thrilled in planning the event ahead and this could encourage them to have a meeting scheduled with your exhibitors or sponsors. As sponsors meet qualified prospects, nothing will stop them from paying them. Advertise Contextually Undoubtedly content marketing has become the cost-effective B2B marketing strategy to generate leads on internet. Before getting a purchase done, B2B buyers at least research on seven reviews. When there is valuable content for the event, it can be tied with sponsorship program, ideally paying contextually. Sponsors are often assigned with a tab on the event website or an item on a mobile app. Users rarely pay a click on sponsors, whereas ‘qualified prospects’ (those attract sponsors) look for ways to interact with true sponsors, attain exact solutions and content for better networking at your events. Probably, linking rich content with sponsors will be a good idea to sell sponsorship. Here, event organizers get a new floor to lock up sponsors in the context with the right content, hence inviting valuable prospects for exhibitors. When sponsors are associated appropriately in context with the relevant content, let’s say, a session or discussion topic highlighting the sponsor in the content, attendees get needed information, meanwhile satisfying sponsors with more qualified prospects. This shows the event promising and profitable. Let’s see what you trade here. Sponsored Solutions: Sponsored content is a part of every event; whether it is educational, business oriented or about speakers at the session; sponsors get mentioned. Event organisers can deliver branded sponsorship as well as support sponsors’ giveaway for those attendees who are following the solutions. Mobile Texts: Selling mobile messages can be an efficient way to track attendees and generate extra revenue at needed times. You can alert attendees about demonstrations, social events, sessions, by putting your sponsors in context. It brings more exposure to the sponsors. On-Demand Video: Now you have seen putting sponsors in context of the content, similarly sponsors too can create live streaming content. Give live experience to attendees - get life to the presentations by on-demand video, viewed on any device. Sponsors will be excited of the attendee participations and likely pay them. Aim At Quality Sponsorship aims at earning exposure. For example, Bosch is your sponsor and if they are selling refrigeration downloadable white papers to 1000 people who doesn’t actually care about it and 200 people who are searching for it. From which group they get more exposure? Obviously it won’t be from the ‘most numbered group’ rather from the small group. Reaching the most won’t be profitable where b2b marketing is concerned, whereas selling quality over quantity should be the right approach. Now you have the chance to sell results-focused sponsorships to desired audience, thereby buying exposure for the sponsors and gaining a venue to sell different things. What you can sell here. Interest-Based Search: Attendees browse on solutions or interest-based recommendations. This is where your sponsors should act accordingly, not to disappoint those who come for the events. Provide right and personalised solutions for attendees, making search easier and pay them to get placed top in the list. Personalised Tag Sponsorship : As you integrate digital capabilities to your event, you can easily find out what your attendees seek, their interest, the people they are searching, the content they are looking for and anything. This is where sponsors get exposed, as you put them in front of those who were satisfied with the solutions. As an event producer, you can monetize the communications by permitting sponsors to display ads or send custom messages to attendees. Custom Advertising: Mobile app industry being the revenue streaming platform, the popular way of sponsorship is splash page advertising - ads which comes on the screen while app is loading. With digital opportunities, sell apps targeted to your audience base. Targeted ads can be based on attendees’ interest, brand logo, event sessions and anything which they prefer. These can place sponsors more exposed within the targeted audience, hence boosting sales and future meetings. Generate Sales From Sales Sponsors get into event venues, fundamentally to increase sales. In today’s scenario, possibilities are plenty and leaned towards customer base to drive investments. Hence, event organisers should be on the lookout for promoting sponsors without hurting the event experience. Ads are moving from disruptive kind (that is not audience targeted) to customer-focused ones. Create the list of sponsors or exhibitors and as audience search for interests, they can express their like in those vendors. While they seek for interaction, as event organisers, you can provide an app for this communication type of marketing. Sponsors can generate significant number of leads via follow up, and will be willing to fund it. You can sell here too. Apps: With the growth of digital advertising, especially in events, certain apps have come on-stage for event organisers. Lead generation apps assist sponsors to increase leads - as customers express interest, scan a QR code of the digital media kit at the booth and as exhibitors scan the QR code of the supportive attendee. Sponsors can connect with active prospects outside the booth, during the event or after the show wind up. Advertise Vendor Profiles: The emergence of mobile applications have paved way for sponsors to present their resources and themselves in a new, appreciable way. The profile includes video, digital kit, product description and live sessions. Linking Ads: Standard ads which got a clickable link to homepage is disruptive - linking banner ads (those that seen top or bottom of the screen) generate leads. Link ads to sponsor profile, which offers perk for your exhibitors with specific lead generation, same time re-direct sales to your event. Hope this will encourage you get rid of looming thoughts on how to reap sponsorship taking advantage of digital opportunities. Now start thinking of creative and powerful ways to engage your prospective sponsors, which they would not discover otherwise.  Once you have put things in order, you can easily add more sponsor proposals to generate income. --- About the Author: Blogger by passion, Katie Lewis has extensive experience in digital marketing, advertising, branding, media and communications and PR. Creative and engagement consultant at large across non-profit and private sectors, she is a research person on the disrupt tends- covers mainly on Small Business, Marketing and PR.

Last week we received an email from one of the contributors to the 2013 Meetings Industry Trends Post to thank us for the traffic that we sent to their website. Not only that, but she told us that should we ever have the need for another post, she'd would be happy to contribute.

This got us to thinking, if the articles we’ve written featuring industry leaders has proven so valuable, why not open our blog to guest posters?

After a short discussion with the eVenues team, we decided to do just that. We now welcome guest posts from anyone who has something interesting or insightful to say about meetings, events and everything in-between.

Benefits to you:

  • Great exposure - The eVenues blog has received over 71,000 unique visits over 2012 and we are looking to double that number this year.
  • Your bio on our contributors page - We’ll be compiling a list of contributors to the eVenues blog. This means you’ll have the opportunity to be listed among the best and brightest in the meetings industry.

Guest post guidelines:

  • The post should be original content - Any submission to the eVenues blog should not have been posted elsewhere on the web. This includes your own website or blog.
  • Please provide a bio - We will use this bio to feature you, your business and link back to your website if you have one. Once we have enough guest blog contributors we will add your bio a contributors page on the blog.
  • Please submit ideas first - In the interests of time, please email us the blog post title and a short summary before sending us a complete post. The post should be insightful, engaging and entertaining - This one should speak for itself.
  • Please Check out Other Articles on This Blog - We're pretty flexible about the kinds of posts we allow on our blog, but it might be a good idea to flip through some of the other posts we've done to get a feel for the different kinds of posts that are appropriate for this blog.
  • Don’t be afraid to be creative with your post ideas! - Here are some examples of unusual but well received content on the eVenues blog:
If you have an interesting idea that you’d like to share with us about meetings, events, or anything related to venues please send it to kenji [at] evenues [dot] com.